At the annual Idaho Forest Owners Association Field Day event in 2011, I had the pleasure of hearing Washington State University Extension Forester James Freed speak about non-timber products. In the Pacific Northwest and beyond his enthusiasm is legendary and contagious... Freed says that Americans will “pay whatever it takes to keep Fido happy.” He means that there is a market for Fido’s restful snooze, specifically, western red cedar shavings used in doggy beds. Pet supplies are a fast-growing market even in slow economic times, as we buy for our pets but not for ourselves.